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EMAIL MARKETING METRICS
  • EMAIL MARKETING METRICS
EMAIL MARKETING METRICS

EMAIL MARKETING METRICS

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Track What Matters—Turn Email Into a Revenue Machine


Stop sending emails into the void. Email Marketing Metrics shows you how to go beyond open rates and truly measure what moves the needle. Whether you're new to email or ready to optimize for serious ROI, this hands-on guide teaches you how to track the right data, interpret it clearly, and make smarter decisions that drive conversions. From open rates to revenue per email, you’ll learn how to decode your numbers and turn insight into action.

Inside, you’ll learn how to:

  • Master foundational metrics like open rates, CTR, bounce rates, and unsubscribes

  • Boost conversions by optimizing subject lines, CTAs, and landing pages

  • Use advanced metrics like ROI, list growth, engagement decay, and CLV

  • Set smart benchmarks and exceed them with A/B testing and segmentation

  • Apply automation and AI to personalize at scale and improve performance

  • Integrate email with other channels for a seamless marketing strategy

  • Build a data-driven mindset that drives growth, not just vanity metrics

If you're ready to make every email count, this book gives you the numbers—and the know-how—to grow smarter.
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Due to the digital nature of our products, all sales are final. Once your eBook has been delivered, we cannot offer refunds, exchanges, or cancellations. Please review product descriptions carefully before completing your purchase.

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